Market Research
54 businesses in the target market were
contacted by telephone, December 14, 2004.
10 of the businesses were considered a "control group" because we have a
record of them using our airplane for charter in the last year. Of these 10, only 8 agreed to do the
survey, and because of the double blind nature of our process, it is unknown how
many of the 8 returned the survey to us.
Of 14 which recieved a message on an answering machine, 0 responded. 4 did not answer the phone call, or the
number had been disconnected. 4
chose not to take the survey, citing that time as an issue. As of January 11, 2005, out of 32 people
who agreed to take our survey, 22 have returned it to us. The following is a compilation of the
responses:
Air Charter Survey
1. Do you understand what “air taxi”
service is?
(20)___yes
(2)*___no
*These understood after reading the
brochure.
2. Were you able to discern from the
brochure what “air taxi” or “air charter” is?
(21)___yes
(1)**___no
**This person wrote "already
knew".
3. Has your company ever used “air taxi” or
“charter” service before?
(6)___yes
(14)___no
4. When you schedule travel 150 to 1000
miles, what means of transportation do you use?
(19)___Automobile
(13)___Airline
(4)___Charter/Air Taxi
5. How many times each month do you
schedule travel over 150 miles?
1) responded with zero
(3) wrote every other
month
(3) wrote once each
month
(6) wrote two to three
times
(7) wrote five to ten
times
(1) wrote 50 times and (1) wrote 100 times
(DA Davidson Travel)
6. Would your business utilize “air taxi”
service, as described in this brochure?
(2)___yes
(16)___no
(3)___maybe
7. Would this service replace your current
means of travel?
___yes (19)___no
8. If this service was available today,
please estimate how many 150 to 1000 mile trips your business would schedule per
month:
(7) wrote zero
(4) wrote one
(1) wrote two
(1) wrote 8 trips
(1) wrote "depends on the
price"
(1) wrote "A lot of times they prefer car so
they can stop at a couple of other prospective clients on the
way."
9.
How do you feel about flying in a plane with 6-12 seats?
"Not a
problem"
"Enjoy
it"
"fine"
"Safer than large
planes."
"Blood doesn't care - staff
would be apprehensive."
"Not
good"
"I feel fine-sounds more
relaxing than travel with 50 -100 people"
"I personally am a
horrible flyer...the others on the
staff don't have a problem."
"Some employees will only fly
commercial. Our company palne has 7
seats so management is comfortable."
"Plane size is only a concern because of
parts (reels of cable and comm. room supplies) and tools our employees take with
them."
"Not
sure"
"Uneasy"
"My people don't like propeller
airplanes."
10.
Do you or your company own an airplane for business
use?
(4)___yes
(18)___no
11. Additional comments and
questions:
"We use charter services to get
blood to distant hospitals on an emergency basis."
"Our company is small. Usually travel is only for one
person. When our firm grows it may
become a more valuable service to us."
"We are a small firm and it would
not be economical to fly. Our
destinations are small towns, so there would be an extra cost for car rental."
"Would be a great idea. I can think of a few people who would
rather not spend so much time on the road."
"We currently only use charter for
"Good luck with your
venture."
"We own two jets of six
passengers."